This Week (testing)

mic2_header.jpg

The BeanCast
BeanCast 468: Finding Integrity

TOPICS

What If Facebook is Big Media

Programmatic TV Questioned 

Google's Retail Initiative

Publisher Content Studios

BeanCast 467: Doing It For The 'Gram

TOPICS

Ending Programmatic Distrust

Why Experiential Is Hot

Ignoring Visual Search

Facebook's Two-Second Ads

BeanCast 466: Fact Checking The Future

TOPICS

Gender Equity in Ads

Too Many Futurists

Branded Podcasts

Adtech Gets Squirrelly

BeanCast 465: Sulking and Condescension

TOPICS

Choosing a Marketing Cloud

Problems with Going to Video

Agency Models

Evolving the TV Spot

BeanCast 464: Who's on First

TOPICS

Overboard for ROI

Apple Ending Cookies

The 4As and the Consultancies

ARkit Hype

 


Blog
The Fallacy of Digital Marketing as a Discipline

Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.

What Big Company Executives Always Misunderstand About Entrepreneurs

There are many ways the transition from entrepreneurial endeavor to corporate bureaucracy can go off the rails...but misunderstanding the entrepreneurial mindset is the biggest culprit of failed acquisitions.

Recording or Experiencing?

Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it’s the latter — and maybe it’s important that we understand why.

Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.

Talking All-Natural Fast Food

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)