This Week (testing)

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The BeanCast
BeanCast 454: The Big Pullout

TOPICS

Publicis' Big Announcement

Focusing Too Much on Creative

The Stats on Gender Bias in Ads

Did Uber Solve It's PR Issues

BeanCast 453: Et Tu, Delta?

TOPICS

McKinsey's ACS Score

Amazon and Walmart Go Shopping

Messy Arts Sponsorships

Future of Olympic Ad Deals

BeanCast 452: More Sketchy Studies

TOPICS

Phones, Social, and TV Ads

The Hurdles for People-Based

Voting Blocs at Cannes

Brand Takeovers on Twitter

BeanCast 451: The Controversy Episode

TOPICS

Complicity in Sexist Ads

Brands Walking the Political Divide

Building Up Podcasting

Google Measures Offline Transactions

BeanCast 450: Grimace Was His Real Father

TOPICS

TV's Identity Crisis

Biggest News From Google I/O

IoT Legal Landmines

Social as a Career Choice

 


Blog
The Fallacy of Digital Marketing as a Discipline

Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.

What Big Company Executives Always Misunderstand About Entrepreneurs

There are many ways the transition from entrepreneurial endeavor to corporate bureaucracy can go off the rails...but misunderstanding the entrepreneurial mindset is the biggest culprit of failed acquisitions.

Recording or Experiencing?

Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it’s the latter — and maybe it’s important that we understand why.

Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.

Talking All-Natural Fast Food

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)