This Week (testing)

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The BeanCast
BeanCast 516: Making The Pie

TOPICS

Transparency Myths

Design Replacing Marketing

Mobile’s Effect on Urgency

Podcasting is the New Blog

BeanCast 515: Tronc It

TOPICS

Purpose or Opportunism

Hourly Killing Relationships

Foursquare’s Funding

Branding with Custom Mags

BeanCast 514: Billionaires Whining

TOPICS

Social Acquisition Spree

Customer Preference Retail

Second-Screen Distraction

Instagram’s Future

BeanCast 513: A Lousy Negotiation Tactic

TOPICS

Automation Consolidation

Sinking Trust in Media

VR Customer Service Training

Amazon Nips at the Duopoly

BeanCast 512: Three-Day-Old Food

TOPICS

Creative’s Future

Location’s Dilemmas

Social Tonality

The Streaming Ad Debate

 


Blog
Finding Your Voice For Voice

The truly pivotal thing that Amazon has done with Alexa is they’ve given their brand a voice – an actual voice – and I can’t possibly over-state how important that is for them.

The Fallacy of Digital Marketing as a Discipline

Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.

What Big Company Executives Always Misunderstand About Entrepreneurs

There are many ways the transition from entrepreneurial endeavor to corporate bureaucracy can go off the rails...but misunderstanding the entrepreneurial mindset is the biggest culprit of failed acquisitions.

Recording or Experiencing?

Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it’s the latter — and maybe it’s important that we understand why.

Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.