This Week (testing)

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The BeanCast
BeanCast 509: Moving The Dog Dish

TOPICS

E-Sports Strategy Gap

Nurturing Talent

Voice and Retail Success

Facebook Inflating Reach

BeanCast 508: Their Mascot Is A Clown

TOPICS

YouTube Surpasses Facebook

Co-opting Feminist Causes

Content's True Partner

Accounting For Binge Watching

BeanCast 507: Introducing Armpit Ads

TOPICS

Gen-Z's Differences

Chattable Ads

Avoiding Age Stereotypes

Including Physical Items

BeanCast 506: And I Ran

TOPICS

Production in Charge

Why Google is Immune

Retail Experience

Reward Ads

BeanCast 505: Does Nazi Pizza Still Taste Good?

TOPICS

Creative Genius vs Process

Addressing Aging

GDPR Blocking Ad Deals

TV's Wild Ride

 


Blog
Finding Your Voice For Voice

The truly pivotal thing that Amazon has done with Alexa is they’ve given their brand a voice – an actual voice – and I can’t possibly over-state how important that is for them.

The Fallacy of Digital Marketing as a Discipline

Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.

What Big Company Executives Always Misunderstand About Entrepreneurs

There are many ways the transition from entrepreneurial endeavor to corporate bureaucracy can go off the rails...but misunderstanding the entrepreneurial mindset is the biggest culprit of failed acquisitions.

Recording or Experiencing?

Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it’s the latter — and maybe it’s important that we understand why.

Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.