This Week (testing)

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The BeanCast
BeanCast 437: Will We Just Screw It Up

Topics

Does Ad Block Make Us Better

Ending The Unskippable Ad

Hiring Cognitive Developers

The State Of Proximity Marketing

BeanCast 436: Getting Caught is a Mother

Topics

Winners and Losers

Politics in the Ads

Metrics of Success Today

No-Show Winners

BeanCast 435: We Still Need James Bond

Topics

Snap Going Public

Mobile Payment Adoption

Expanding Role of Data

Avocado Social Buzz

BeanCast 434: Our Dander Is Up

Topics

Evolving the Hyperlink

A Reluctant Super Bowl

The Instant Economy

State of Social Discovery

BeanCast 433: Alternative Facts

Topics

Our Overworked Industry

Failure of Social Buying

Facebook as Big as TV

The Broader Digital Opportunity

 


Blog
Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.

Talking All-Natural Fast Food

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)

Bob On Social Toolkit

A few weeks back I recorded an episode of Social Toolkit with Jason Keath and Jason Yarborough, and now the show has finally posted.

Entertain, Then Inform

Why do you choose to watch NBC news over CNN news over FOX news? We each have a list of reasons, from authority to political biases to which networks aren't in a fight with my cable provider at the moment. But if we look beneath our immediate answers, we find that we select our information source of choice largely based on who entertains us the best.

Should I Podcast?

Suddenly everyone wants a podcast, and believe me, I'm not complaining. My reputation for creating quality shows makes me the go-to resource for helping companies start their own audio program. But when asked, "Should our company start a podcast?" I don't always immediately answer, "Yes!" Instead, I ask a few questions.