This Week (testing)

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The BeanCast
BeanCast 472: More Clutter

TOPICS

Excellent Clutter

Where SnapChat Fits

Death of the Demand Side

Google's Deal with Salesforce

BeanCast 471: Lost in Translation

TOPICS

What's Blocking TV Innovation

The New Competitive Strategy

Mobile As A Lifestyle

Building A Tech Culture

BeanCast 470: A Little Negligent

TOPICS

Pseudoscience and Data

Professional Influencers

Spotify's Troubles

What Wins vs What Works

BeanCast 469: Meditation For All

TOPICS

Is Efficiency Killing Brands

Getting Loyalty Wrong

Regulating Online Political Ads

Calling Out Sexual Harassment

BeanCast 468: Finding Integrity

TOPICS

What If Facebook is Big Media

Programmatic TV Questioned 

Google's Retail Initiative

Publisher Content Studios

 


Blog
The Fallacy of Digital Marketing as a Discipline

Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.

What Big Company Executives Always Misunderstand About Entrepreneurs

There are many ways the transition from entrepreneurial endeavor to corporate bureaucracy can go off the rails...but misunderstanding the entrepreneurial mindset is the biggest culprit of failed acquisitions.

Recording or Experiencing?

Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it’s the latter — and maybe it’s important that we understand why.

Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.

Talking All-Natural Fast Food

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)