This Week (testing)


The BeanCast
BeanCast 496: Old-Man Stories


Capitalizing on Stories

Impact of Fading Trust

Adtech's New Pitch

Nielsen's Relevance

BeanCast 495: Blocking The Blockchain


Blockchain Problems

Virtual Influencers

Voice Surrogates

The Fall of Klout

BeanCast 494: OTT, You Know Me


Adding Complexity

Over-The-Top Dilemma 

Conan's Bold Move

Bots and Strategy

BeanCast 493: Technological Screw


Adtech Killing Adtech

Brands and Social Presence

Amazon's Growing Ad Biz

OOH and Netflix

BeanCast 492: Olympus Has Fallen


P&G's Cooperation Plan

Innovating By Eliminating

Brand Safety Over-Correction

Understanding Reverse Upfronts


Finding Your Voice For Voice

The truly pivotal thing that Amazon has done with Alexa is they’ve given their brand a voice – an actual voice – and I can’t possibly over-state how important that is for them.

The Fallacy of Digital Marketing as a Discipline

Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.

What Big Company Executives Always Misunderstand About Entrepreneurs

There are many ways the transition from entrepreneurial endeavor to corporate bureaucracy can go off the rails...but misunderstanding the entrepreneurial mindset is the biggest culprit of failed acquisitions.

Recording or Experiencing?

Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it’s the latter — and maybe it’s important that we understand why.

Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.