This Week (testing)


The BeanCast
BeanCast 488: Bagallsy


Global CCOs

Direct-Brands on TV

Location vs Attention

Divided Consumer Confidence

BeanCast 487: The Red Thread Unravels


Social Music

Brands Love Women

Sharing Insights

Surviving 2-Minutes of Ads

BeanCast 486: The Chief Commonsense Officer


Chief Brand Safety Officer

Strange Layoffs

Optimizing For Voice 

A Facebook Experiment

BeanCast 485: Dance, Monkey!


Snapchat's Bad Week

Adland Inefficiency

Cross-Cultural Branding

Voice Agencies Emerge

BeanCast 484: Viewability Standards


Viewability Debated

Adland Questions SXSW

Scannable Shelf Tags

Ad-free for CryptoMining


The Fallacy of Digital Marketing as a Discipline

Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.

What Big Company Executives Always Misunderstand About Entrepreneurs

There are many ways the transition from entrepreneurial endeavor to corporate bureaucracy can go off the rails...but misunderstanding the entrepreneurial mindset is the biggest culprit of failed acquisitions.

Recording or Experiencing?

Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it’s the latter — and maybe it’s important that we understand why.

Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.

Talking All-Natural Fast Food

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)