This Week (testing)

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The BeanCast
BeanCast 524: Flashing Twelve

TOPICS

The New Mobile Living Room

Expanding Rewarded Video Ads

The Fracturing Streaming Space

Bad Negotiating

BeanCast 523: A Diverse Résumé

TOPICS

Holiday Retail in Hindsight

The Troubled Toy Market

Creative + Data

Email’s Post-GDPR Success

BeanCast 522: Native Hate

TOPICS

Making Data Breaches Hurt

Emotional Intelligence

The Shifting Ethnic Landscape

Native Ad Ethics

BeanCast 521: A Post-Advertising World

TOPICS

Post-Advertising

TV’s Road to Digitization

Teflon Instagram

PR at Creative Awards

BeanCast 520: Teayota, Toyota

TOPICS

The Practicality of In-Housing

Slowing Adtech Investment

Diversity Dilemma in Ads

Google Stacks the Deck

 


Blog
Finding Your Voice For Voice

The truly pivotal thing that Amazon has done with Alexa is they’ve given their brand a voice – an actual voice – and I can’t possibly over-state how important that is for them.

The Fallacy of Digital Marketing as a Discipline

Bob examines why there is no place for a distinct discipline of digital marketing (or social media marketing or mobile marketing, for that matter) any more than there is a place for television or print marketing as disciplines.

What Big Company Executives Always Misunderstand About Entrepreneurs

There are many ways the transition from entrepreneurial endeavor to corporate bureaucracy can go off the rails...but misunderstanding the entrepreneurial mindset is the biggest culprit of failed acquisitions.

Recording or Experiencing?

Is the camera a recording device or a seeing device? Is this even an important distinction? Well, a little social unicorn called Snap, Inc. thinks that it’s the latter — and maybe it’s important that we understand why.

Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.