This Week (testing)

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Shows
BeanCast 427: Boycotts for Everyone

Topics

Ads in Bad Places

The Future of Header Bidding

Improving Evaluations

The End of Plus-Size Departments

BeanCast 426: All of the "-isms"

Topics

Post-Election Boycotts

Prioritizing Social for Launches

Acceptable Aegism

Branded Emoji in Messaging

BeanCast 425: Alexa, Go Buy Toiletpaper

Topics

Future of the Global Agency

Marketing in Smart Homes

Impact of Fake News

AI's Impact on Search

BeanCast 424: We Got It Wrong

Topics

Research in Question

Election Post-Mortem

Crossing Boundaries

Trump's Effect on Marketing

BeanCast 423: A 5,000 Shooter

Topics

Storytelling in Ads

Targeting Lesbian Markets

Planning for Place-Based Video

ShopNow's Challenges

 


Blog
Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.

Talking All-Natural Fast Food

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)

Bob On Social Toolkit

A few weeks back I recorded an episode of Social Toolkit with Jason Keath and Jason Yarborough, and now the show has finally posted.

Entertain, Then Inform

Why do you choose to watch NBC news over CNN news over FOX news? We each have a list of reasons, from authority to political biases to which networks aren't in a fight with my cable provider at the moment. But if we look beneath our immediate answers, we find that we select our information source of choice largely based on who entertains us the best.

Should I Podcast?

Suddenly everyone wants a podcast, and believe me, I'm not complaining. My reputation for creating quality shows makes me the go-to resource for helping companies start their own audio program. But when asked, "Should our company start a podcast?" I don't always immediately answer, "Yes!" Instead, I ask a few questions.