This Week (testing)

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The BeanCast
BeanCast 432: When The President Tweets About You

Topics

Programmatic's Problems

Appealing To Younger Consumers

The Latest EU Restrictions

GroupM Playing All Sides

BeanCast 431: Talking Tech

Topics

What Agencies Want from CES

Live Video's Value to Brands

Agencies Consulting on Innovation

Struggling with Dynamic Creative

BeanCast 430: The Screen That's in Front of You

Topics

Mobile and the Purchase Cycle

Digital's Consolidated Growth

Rethinking B2B Best Practices

OTT Ad Targeting

BeanCast 429: 2016 Year-End Wrap-Up

Topics

Will TV ads matter as much in political campaigns

Wearable glory and fatigue

Native Becomes a Letdown

...much more!

BeanCast 428: It's Why God Invented Snopes

Topics

TV Ad-Sales Turmoil

Advertising Fake News

Chinese Brands

Meaningful Emoji

 


Blog
Why Google Is Killing Your Keywords

For any of you who spend a majority of your day agonizing over keyword lists and campaigns...you may be shocked to hear that your efforts may soon be superfluous. Here's a look at the newly released functionality of Google’s Dynamic Search Ads.

Talking All-Natural Fast Food

I was invited over to The Willis Report on FOX Business to discuss Taco Bell and Pizza Hut joining the movement toward serving all-natural ingredients in their products. (VIDEO)

Bob On Social Toolkit

A few weeks back I recorded an episode of Social Toolkit with Jason Keath and Jason Yarborough, and now the show has finally posted.

Entertain, Then Inform

Why do you choose to watch NBC news over CNN news over FOX news? We each have a list of reasons, from authority to political biases to which networks aren't in a fight with my cable provider at the moment. But if we look beneath our immediate answers, we find that we select our information source of choice largely based on who entertains us the best.

Should I Podcast?

Suddenly everyone wants a podcast, and believe me, I'm not complaining. My reputation for creating quality shows makes me the go-to resource for helping companies start their own audio program. But when asked, "Should our company start a podcast?" I don't always immediately answer, "Yes!" Instead, I ask a few questions.