BeanCast 129: Step Away From The Bong

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GUESTS

Kevin Briody, Director of Strategic Partnerships, Ignite Social Media

David Burn, Editor, AdPulp (Read his posts about the Leo Burnett book)

Duane Forrester, Senior Program Manager of In-House Search, Microsoft

Bob Hoffman, Founder, Hoffman|Lewis Advertising (Read The Ad Contrarian)

Topics:

Mobile Plays

• Mobile Marketer on Mobile's Dominance

  
  

• Ad Age on the Google/Facebook Mobile Battle

• NYT on the Facebook Announcement

• NYT on the Google Goggles Announcement

• eMarketer on Click Rates

Commitments, Not Campaigns

• Adweek Piece on Social Action Campaigns

Selling In The Comments

• WSJ on YouTube Marketing in Comments
  

A Socially Selective Network

• LAT Talks About Path
  

Google vs. The Broadcast Nets

• MediaWeek on Schmidt's Comments
  

Stories To Watch:

• Google Buying Groupon Rumors
  
• TSA Screening Procedures 
  
• Black Friday
  
• Nielsen's Undercounting Woes Widen

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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