BeanCast 103: Bring In The Goats

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GUESTS

David Armano, SVP Edelman Digital (Also read his blog Logic+Emotion)

Bill Green, Publisher, Make The Logo Bigger and Co-Host, AdVerve

Angela Natividad, Marketing Director, Hypios and Co-Host, AdVerve

Harry Webber, Founder and CCO, Smart Communications

Topics:

Outrage Immunity

• Al Ries Piece in Ad Age
• Media Post Looks at the BP "Green" Branding
• Ad Age Examines the BP Dilemma
  

Facebook Foibles

• NYT Talks About The Security Hole
• Media Post on The CPM Announcement
• Media Post on Consumer Reports Warning
  

Still No ROI Compensation

• Ad Age Examines The Net of the Furor

Low Recall/High Results

• eMarketer Examines Location-Based Efforts

Texting While Sexing

• Ad Age Reports on the Study
  

Stories To Watch:

• Real-Time Web Dominance
• FCC Ban on Recording Streaming Content
• iPad and Learning
• Demise of the Social Media "Expert"
• Google Purchase of Recorded Future
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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