BeanCast 143: Sentimentally Yours

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GUESTS

Scott Henderson, President, CauseShift

Spike Jones, Senior Vice President, Fleishman-Hillard (Read his book, Brains on Fire, & Read his blog)

Angela Natividad, Executive Editor, TagaroDDB (Blogs here and listen to AdVerve)

Peter Shankman, Author/Speaker, Shankman.com  (Follow his Year To Ten Percent)

TOPICS

Measuring Influence and Sentiment

• How Influenced Should You Be By Social Influence
• Five Sad Truths About Measurement
• BusinessWeek on the Power of Sentiment
• Ad Age Opinion on Digital Overload
• What Consumers Want From Brands Online

NFL Lockout Fears

• Adweek Reports on the Latest

The Future of Digital (Again)

• WSJ Talks About Google's Expectations
• Ad Age Reports on Publisher Ad Consortium
• MediaPost Reports on the Growth of eCommerce
• Opinion About "Cost Per View"

Locally Social

• MediaPost Examines the Trend and Opportunity

Expanding Your Story

• Adages Looks at the Move by "Hot In Cleveland"
• Campfire's Website

STORIES TO WATCH

• The "Next Twitter
• Location-Based SXSW "Doin's"
• The Klout Bubble
• Gas Prices
• NecklaceVideo.com
• Facebook's Contact Sharing Changes

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.