BeanCast 146: $4.88 Plastic

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GUESTS

Bill Green, Creative Strategist, BFG Communications (Read his blog and listen to Adverve)

Mitch Joel, President, Twist Image

Tim Nudd, Blogs Editor, Adweek

Leah Zagha, Freelance Copywriter, IdeaThinkerUpper.com

TOPICS

Rethinking The Rethinking

• Ad Age on the CP+B/Burger King Split
• Ad Age on Pepsi's Troubles
• WalMart's Changes
• Ad Age Opinion on Social Failures

The Evolution of Google

• NYT Feature Piece

Discrimination in Ad Buys

• Adweek Reports on Moves by FCC

CBS Dismisses Demographics

• Ad Age Reports

Cause-Related Troubles

• WSJ Reports on Bing's Trouble

STORIES TO WATCH

• Agency Pranks for April Fool's Day
• Triberr.com
• What's Next for CP+B
• The Royal Wedding
• Bing/Deep Focus Share Non-Profit Data

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.