BeanCast 155: The Double Whammy

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GUESTS

Jason Falls, President, Social Media Explorer

Dan Goldgeier, Copywriter, Partners + Napier (Also contributor at AdPulp and TalentZoo)

Mike Rynchek, President, Spyder Trap Marketing 

 John J. Wall, Co-Host, Marketing Over Coffee

TOPICS

Marrying Traditional and Social Metrics

• WSJ Examines How Broadcast Uses Social Metrics
• BtoB Examines the Economist Report
• The Economist Report's Dedicated Site
• The Full Downloadable Report
• Ad Age Looks at the Measurement Tools

Why Phones Are Worse Than DVRs

• Ad Age Examines the IPG Co-Sponsored Study

Online Photos and Rights

• NYT Times Examines the Rights Issue

NFC-Enabled Phones

• NYT on the Google Initiative

The Army's Social Plan

• NYT on the Army's Search for Social Media Experts

STORIES TO WATCH

• How Personalized Web Is Killing Cultural Exploration
• GroupOn IPO
• Aftermath of the LinkedIn IPO
• Apple's WWDC
• Facebook and Kid's Privacy

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.