BeanCast 157: The "Air Quotes" Of Social Media

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GUESTS

Gini Dietrich, Founder/CEO, Arment Dietrich (Read her blog, Spin Sucks)

Kelly Eidson, Digital Strategist, Modea

Bill Green, Creative Strategist, BFG Communications (Read MTLB and listen to Adverve.)

Shiv Singh, Head of Digital, Pepsico

TOPICS

Google/AdMeld Deal

• Ad Age Reports
• Analysis of the Deal

Hashtag Mania

• NYT Looks at Using Hashtags Outside of Twitter

The Gender Gap in Adland Creative

• Opinion Piece by Tiffany Rolfe

Twitter To The Rescue

• Ad Age Looks at How Twitter Helped Super 8

The Real Threat To Cable

• What the Cable Big Wigs Think

STORIES TO WATCH

• The Locker Project
• Gamification
• ICANN To Sell Domains Outright
• New Ad Products Coming From Twitter
• The Over-Reliance on EdgeRanking

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.