BeanCast 187: Joe In 30 Seconds

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GUESTS

Tedd Aurelius, VP, Account Director, The Martin Agency

Dan Goldgeier, Copywriter and Blogger, AdPulp and TalentZoo

Steve Hall, Publisher, Adrants

Joseph Jaffe, Founder, Evol8tion

TOPICS

Super Bowl Run-up

• ClickZ on the Coke Effort
• USA Today on Ads to Promote Ads
• Washington Post on Co-Viewing Efforts

AdMeter's Impact

• Story in Ad Age
• Challenges With SB Effectiveness Measurement

Agism In Adland

• Feature Piece From Ad Age

Owning Vs. Creating

• MediaPost Reports

Ads As Search Results

• Media Post on the Move From Google

STORIES TO WATCH

• Super Bowl Reaction
• Komen Kontroversy
• Fallout From AdMeter Results
• Anti-Obesity Campaign Outcry
• Viggle

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.