The BeanCast 141: The Black Hat Way

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GUESTS

Dave Gray, Partner, Dachis Group, Founder of Xplane (Get more on his book at GoGamestorm.com)

David Spark, President, Spark Media Solutions (Read his blog at sparkminute.com)

Scott Stratten, President, Un-Marketing

John J. Wall, Co-Host, Marketing Over Coffee

TOPICS

Black Hat Battles

• NYT Examines the Issue
• Digital Trends Looks at the JC Penney Story
• NYT on the Dirty Secrets of Search
• Ad Age Opinion on Alternative Ranking

Beyond Platforms For Mobile

• Ad Age Opinion on US Mobile Marketing
• CNET Looks at Livestand

Facebook's Frenemies

• WSJ on the Growing Mistrust
• Ad Age on Facebook's New Ad Chief
• WSJ on Yahoo's Embrace of Liking

Digital Subscriptions

• NYT Looks at iPad Subscription Model
• NYT on the Google Plan
• Ad Age Looks at the Battle Lines
• Ad Age Looks at Early Adopters

WPP's Latest Roll-Up

• Ad Age Breaks the News of the New Digital Shop
• WSJ Examines the News

STORIES TO WATCH

• Connected Learning
• The Impending Demise of MySpace
• The Red Cross Mistake
• Apple iAds and Publishing Growth
• B&N Wooing Amazon Affiliates

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.