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GUESTS
Edward Boches, CCO, Mullen (He blogs at Creativity Unbound and is a co-founder of The Next Great Generation blog)
Mitch Joel, President, Twist Image (Find his blog here.)
Ian Schafer, President, Deep Focus
John Wall, Co-Host, Marketing Over Coffee (He also blogs at Ronin Marketeer)
Topics:
Measuring Loyalty
- ClickZ on Starbuck's Facebook Fan Valuation
- Business Week on Starbuck's Offering Free WiFi
- MediaPost on Facebook Video Effectiveness
- Ad Age Tackles the Facebook Fan Valuation Topic
- eMarketer on The Morning Activity Study
- WSJ on Where Online Ads are Most Effective
BP Spill-Over Effects
Video At Shelf Level
The Narrow Cannes Field
Apps Driving Commerce
Stories To Watch:
- Pepsi Becomes an Angel Investor
- Clay Shirky's Newest Book
- Lack of iPad/iPhone4 Support for Facebook App
- E3 Evaluations and Winners
- Whether iPad Ad Effectiveness Will Last
Credits:
Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)
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