Guests
David Jones, CCO/Founding Partner, Third Street
Abbey Klaassen, Editor, Ad Age
Ted McConnell, Consultant / EVP of Digital Media, Advertising Research Foundation
Topics
Extending Super Bowl Value
Sources: Media Post on teasers, Adweek discusses social strategies, NYT on ad pricing, Ad Age on 4th quarter ads
Mobile: Benefit or Liability
Sources: Mobile Marketer feature article
Google's Changing Algorithm
Sources: Media Post reports, Adweek on Google Shopping ads
Gun Control For Toys
Sources: Ad Age reports
Hotel Loyalty
Sources: LAT on hotel loyalty programs
Sponsors
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