Edward Boches, Professor, Boston University (Read his blog here)
Mitch Joel, President, Twist Image
Brian Morrissey, Editor-In-Chief, Digiday
Steve Wax, Partner, Cooke & Co
Topics
Data-Driven CMOs
Sources: Ad Age on the trend, Ad Age on connected toothbrushes, Ad Age on cookies
Latest In Social Response
Sources: Ad Age on Twitter's move, ClickZ on Pinterest's move
Mobile Advertising's Latest Problem
Sources: Ad Age reports
Ads On "Yumblr"
Sources: Ad Age reports
Rise Of The Welcome Ad
Sources: Digiday on welcome ads
Sponsors
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