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Edward Boches, Professor, Boston University (Read his blog here)​

Mitch Joel, President, Twist Image​

Brian Morrissey, Editor-In-Chief, Digiday

Steve Wax, Partner, Cooke & Co

Topics

Data-Driven CMOs

Sources: Ad Age on the trend, Ad Age on connected toothbrushes, Ad Age on cookies

Latest In Social Response

Sources: Ad Age on Twitter's move, ClickZ on Pinterest's move

Mobile Advertising's Latest Problem

Sources: Ad Age reports

Ads On "Yumblr"

Sources: Ad Age reports

Rise Of The Welcome Ad

Sources: Digiday on welcome ads

Sponsors

Visit Mediassociates.com for over 1,600 thought leadership articles on how you can improve ROI in your ad spend. Then talk to Mediassociates and make them your agency.​

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