Ian Baer, Chief Strategy/Creative Officer, Rauxa
Holly Pavlika, SVP, Brand Strategy, CollectiveBias
Leigh Reyes, President/CCO, Lowe Philippines
Eric Schwartzman, CEO, ComplySocially (Get a FREE 1-Year Registration! Click here by 2/15/2014.)
Bob Knorpp, Host, The BeanCast
Topics
Transactional Trust
Sources: Ad Age on trust in Amazon, BI on Google's shopping play
Sports Sponsorships
Sources: Ad Age looks at value, Ad Age on engagement
Paying for Earned Media
Sources: Forbes on the EA story, Ad Age on the XBOX story, GigaOm reports
Facebook's Research War
Sources: WSJ reports, Facebook's research, Engadget reports
Mac at 30
Sources: Ad Age looks back
Sponsors
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