Rose Cameron, Director of Innovation, Penn State University
Nichole Kelly, President and CEO, SME DIgital
Augie Ray, Experience, The Blog
David Spark, President, Spark Media Solutions
Topics
Where are the kids now…the migration from Facebook
WhatsApp, SnapChat and the fight for acquisition targets
The ethics debate over Native Advertising
The dominant power and sway of AdTech Solutions
The programmatic revolution and the move toward private exchanges
Ad fraud hits new heights
Viewability of one second is the new standard for video ads
Bitcoin and the promise of cryptocurrency
The Samsung Oscar Selfie.
Omnicom commits 100 million to instagram ads
The Expansion of the TLD universe
Pot ads follow in the wake of legalization
PornHub attempts to take porn advertising mainstream
Facebook autoplay video and video ad insertions
The “First Kiss” video goes viral for Wren Clothing
Ello and their promise of an ad-free social network
Google Contributor
Pinterest starts offering enhanced ad units
The oculus rift acquisition.
Nike Cancels the Fuel Band
Omnicom Publicis merger collapses
Facebook publishes their emotional manipulation study
The impact of the EUs right to be forgotten
The Ice Bucket Challenge
ApplePay launches
The NFL stumbles repeatedly in the public relations mess
Alibaba goes global and dominates ecommerce
#AdFail5
US Airways accidentally tweets a pornographic picture in response to a complaining customer
The #myNYPD disaster
Bright Starts hands out realistic prescription bottles filled with Red Hots candies at BlogHer
Edelman PR posted a blog post on depression this week, to coincide with the death of Robin Williams
Malaysia Airlines runs the The Ultimate Bucket List, asking customers to, “Tell us where you want to go before you die.”
An airport parking company in Chicago responds to the death of a passenger in a parking garage with an email “Don’t be late and end up in a crate.” Best. Line. Ever.
Swiss coffee creamer maker, Karo-Versand’s collectible series of packaging featuring fascist dictators including Hitler and Mussolini.
WalMart’s “Fat Girl Costume.” section of the website.
Microsoft’s deal with CNN to place Surface tablets in front of all the anchors at the news desk.
South Dakota’s safe driver campaign called #DontJerkAndDrive
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