Lars Bastholm, Global CCO, Rosetta
Farrah Bostic, Founder, The Difference Engine
Rose Cameron, Head of Customer Experience Planning, Rapp
Ken Wheaton, Managing Editor, Ad Age
Topics
Super Bowl Winners and Losers
Sources: All the ads, the Radio Shack ad, Adrants on Puppy Love, Ad Age on winners and losers
Re-engineering Super Bowl Strategies
Sources: The eSurance ad, BI on eSurance, the Georgia lawyer spot, Adweek on radio's contributions
Super Bowl Effectiveness
Sources: Ad Age on RTM, Coke ad controversy, Ad Age on social mentions, Ad Age on purchase consideration, eSurance stats, BI on overall value
Upworthy's Attention Minutes
Sources: Upworthy blog post, GigaOm comments
Branding a Jonas Baby
Sources: BI reports
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