Tonya Hall, Host, Marketing Mavericks
Rachel Hammerman, Founder/President, Hammerman PR
Jonathan Sackett, CEO, Mashburn Sackett
Tom Webster, VP Strategy/Marketing, Edison Research
Topics
YouTube Ad Perspective
Sources: Ad Age reports, Electric puppy
What Brands Want From Startups
Sources: Digiday interview
The Customer Service CMO
Sources: Ad Age opinion
OKC's Research
Sources: Ad Age reports
#AdFail5
Secret's PR complains about people spreading unfounded rumors about them.
Charmin goes off the deep end with potty tweets.
SilencerCo sells a shotgun silencer by showing how it protects from surveillance drones.
Stitch Fix gets caught overcharging for merchandise.
Bright Starts gives out candy in realistic prescription bottles.
Sponsors
Squarespace – the all-in-one platform that makes it easy to create your own website. For a free trial and 10% off, go to squarespace.com and use offer code "BeanCast."
Mexia Interactive delivers the Internet of Things at retail. Schedule a demo day and receive a free $100 Starbucks gift card. Email john@mexia.ca.
Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.