Saul Colt, Chief Evangelist, Xero
Jason Keath, Founder/CEO, SocialFresh
John J. Wall, VP Marketing, Event Hero
Lynette Young, Content Marketing Manager, A. Weber Communications
Bob Knorpp, Host, The BeanCast
Topics
Apple And Trust
Sources: Pando on the processing deals, Ad Age on culpability
Algorithm-gate In Hindsight
Sources: Pando reports, Pando opinion
Programmatic And Ad Fraud
Sources: Ad Age reports
Chinese Journalism For Sale
Sources: Ad Age reports
#AdFail5
China wants endorsers to actually use the products they endorse.
Spirit Airlines capitalizes on the celebrity phone hacking scandal.
The City of Toronto anti-littering campaign gets pulled for brand infringement.
Sleepy Hollow starts the #headless campaign while ISIS beheads more journalists.
Malaysia Airlines runs their Ultimate Bucket List promotion.
Sponsors
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Mexia Interactive delivers the Internet of Things at retail. Schedule a demo day and receive a free $100 Starbucks gift card. Email john@mexia.ca.
The DMA Annual Conference and Exhibition. Learn from over 300 of the top marketers in the business today. Use the offer code “BEAN” for an additional $300 off. Register at dma14.org.
Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.