Panel
Bill Green, EVP + Chief of Strategy, Noble Mouse
Jason Keath, CEO, Social Fresh
Nichole Kelly, CEO, Social Media Explorer
George Parker, Publisher, Adscam
Bob Knorpp, Host, The BeanCast
Topics
Making a Great SB Ad
Sources: Ad Age on the science of success, The Bleacher Report round up, Fortune on ads with early buzz, AP on early releases of ads, The Guardian picks their top ads, Ad Age on marketing ads about ads, Ad Age on using celebrities, TNW on why the game doesn't work, The Verge on Dorito's UGC campaign, The lesson of last year's biggest failure
Game Day and Second Screens
Sources: Adweek on second screens
Uber's New Logo
Sources: Wired on the story, Forbes analyzes the debacle, the in-house design issue
Self-Destructing Agencies
Sources: Forbes opinion
Sponsors
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