Panel
Jonathan Salem Baskin, CEO, Arcadia Communications Lab
Saul Colt, Principal, The Idea Integration Co.
Michelle Excell, Principal, The Antipodean
Bob Knorpp, Host, The BeanCast
TOPICS
Value of an Idea
Sources: Ad Age feature, MediaPost on terrible year, CNBC on brand marketing spend
Capitalizing on Dark Social
Sources: Adweek on messaging usage
Retention Doesn't Mean Satisfied
Sources: Adweek opinion
Cannes Reforms
Sources: Adweek reports
SPONSORS
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