Panel
William Bock, Director of Strategic Consulting
Saul Colt, Principal, The Idea Integration Co.
Mike Rigby, VP, ECD, R/GA
Bob Knorpp, Host, The BeanCast
TOPICS
McKinsey's ACS Score
Sources: McKinsey blog
Amazon and Walmart Go Shopping
Sources: NYT on the showdown, Ad Age analysis, NYT on the Whole Foods deal, NYT on the Bonobos deal
Messy Arts Sponsorships
Sources: Adweek reports
Future of Olympic Ad Deals
Sources: BI reports
SPONSORS
Thanks to Recursive Squirrel for bandwidth and Pluot for our video conferencing. Also thanks to Craig Jacks for providing music for The BeanCast.