Panel
Ian Baer, Chief Strategy Officer, Rauxa
Ron Tite, CEO, Church+State
Mat Zucker, Digital Marketing Partner, Prophet
Bob Knorpp, Host, The BeanCast
TOPICS
A Bad Rap for Agencies
Sources: The Drum opinion piece
iOS Thwarting Location
Sources: Ad Age reports
The Personalization Dilemma
Sources: Adweek reports, eMarketer article
Chum Box Consolidation
Sources: Adweek reports, Adweek analysis, Digiday analysis, NYT amazing headline
FAIR/FAIL/FOUL
FAIR: Fortune cookie marketing hitting it big
FAIL: WeWork saga gets even worse
FOUL: Disney bans other streamers from advertising on its networks
SPONSORS
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