BeanCast 532: Better Media Valuation

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Panel

Emily Binder, Principal, Beetle Moment Marketing

Alexa DePasquale, SVP Innovation, Grey New York

Eli Goodman, VP Strategic Sales, Jumpshot

Lynn Power, Co-Founder, The HMS Beagle

Bob Knorpp, Host, The BeanCast

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TOPICS

Improving Media Evaluation

Sources: Adweek opinion

Tech Driving In-Housing

Sources: The BannerFlow study, Digiday on the cost factor

Podcasting Consolidation

Sources: Digiday analysis, Ad Exchanger analysis

Audio Logos

Sources: Fast Company reports

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#ADFAIL5

Brands tracking in-app actions without approval

Reddit values audience at just 30 cents per head

We still don’t know what happened to the Equifax data

Advertisers not expected to abandon the National Enquirer

Amazon’s Valentine’s Day breakup with New York City

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SPONSORS

Asana is the revolutionary platform to mange all your projects more easily and effectively. For your free 30 day trial visit Asana.com/BeanCast today.

Thanks to Recursive Squirrel for providing our bandwidth.

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