BeanCast 548: In Libra We Trust

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Panel

Joseph Jaffe, Admiral, The HMS Beagle

Mitch Joel, Founder, The SIx Pixels Group

Adam Pierno, VP Marketing at ASU, AdamPierno.com

Bob Knorpp, Host, The BeanCast

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TOPICS

Facebook’s Libra

Sources: NYT reports, AP reports, CBS reports, CNBC reports, The Verge on the trust issues, Fortune on the government question, Bloomberg with Sandberg, Bloomberg on EU opposition

Purpose in Question

Sources: Adweek reports, Quartz analysis, Unilever CEO offers some thoughts, More from Unilever CEO, The Drum looks at purpose driving sales, The Economist looks at saying vs doing

Choice Overload

Sources: The Guardian on Tesco’s moves, Scott Monty offers some thoughts

Internal Inconsistency

Sources: Joe’s article

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THE GOOD, THE BAD, AND THE UGLY

Good: Corona introduces stackable cans to reduce packaging waste

Bad: The New York MTA gets sued over inconsistent standards about sexuality ads

Ugly: Google is sitting on a massive fraud scheme concerning their maps platform

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SPONSORS

Content Marketing World is the world’s premier content marketing event. Find out more at contentmarketingworld.com today. Use the offer code BEANCAST (all caps) for an extra $100 off.

Thanks to Recursive Squirrel for providing our bandwidth.

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