Panel

Allen Adamson, Co-Founder, MetaForce

Farrah Bostic, Founder/Principal, The DIfference Engine

Joseph Jaffe, Admiral, The HMS Beagle

Bob Knorpp, Host, The BeanCast

TOPICS

Truth About Procurement

Sources: Digiday confessions column

AOR-to-Project Dilemma

Sources: Adweek on BFG closing, Adweek analysis

Facebook Rebranding Apps

Sources: BI reports, Adweek analysis

Star Wars Brand Problems

Sources: Bloomberg report, Ad Age on millennial issue

THE GOOD, THE BAD, AND THE UGLY

Good: Popeye’s Chicken does an unusual launch

Bad: Apple hobbles iPhone’s with third-party battery replacements

Ugly: Soul Cycle/Equinox chooses a really bad day to launch a new product

SPONSORS

Content Marketing World is the world’s premier content marketing event. Find out more at contentmarketingworld.com today. Use the offer code BEANCAST (all caps) for an extra $100 off.

Thanks to Recursive Squirrel for providing our bandwidth.