Panel
Allen Adamson, Co-Founder, MetaForce
Farrah Bostic, Founder/Principal, The DIfference Engine
Joseph Jaffe, Admiral, The HMS Beagle
Bob Knorpp, Host, The BeanCast
TOPICS
Truth About Procurement
Sources: Digiday confessions column
AOR-to-Project Dilemma
Sources: Adweek on BFG closing, Adweek analysis
Facebook Rebranding Apps
Sources: BI reports, Adweek analysis
Star Wars Brand Problems
Sources: Bloomberg report, Ad Age on millennial issue
THE GOOD, THE BAD, AND THE UGLY
Good: Popeye’s Chicken does an unusual launch
Bad: Apple hobbles iPhone’s with third-party battery replacements
Ugly: Soul Cycle/Equinox chooses a really bad day to launch a new product
SPONSORS
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