Panel
Jay Baer, President, Convince & Convert
Emily Binder, Principal Consultant, Beetle Moment Marketing
Mitch Joel, Founder, Six Pixels Group
Bob Knorpp, Host, The BeanCast
TOPICS
Creative by Teamwork
Sources: Adweek on generating ideas, Adweek on the role of clients, Digiday on copy’s role
Differentiation Dilemma
Sources: Forbes opinion
Effectiveness of Mascots
Sources: Adweek on the research, a look at effective mascots
Protecting Kid Influencers
Sources: HR opinion
SPONSORS
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