BeanCast 601: Know Your Reasons

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Panel

Jay Baer, CEO, Convince and Convert

Peter Weingard, C-level Consultant

Julian Zilberbrand, EVP Advanced Media, ViacomCBS

Bob Knorpp, Host, The BeanCast

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TOPICS

Planning Your Post-Boycott

Sources: The Drum looks at balance, Adweek updates on the boycott, Adweek emphasizes having a plan, Adweek on the stakes, WP looks at the opportunity for FB, Forbes questions the timeframe, CJR emphasizes organizer commitment

A Boost To Social Selling

Sources: Engadget reports, Entrepreneur reports on Insta and Google moves

An Unsatisfactory Apology

Sources: Adweek reports on Sleeping Giants

Peacock First Impressions

Sources: MediaPost reports, Adweek looks at the ad offering

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FAIR/FAIL/FOUL

FAIR: Invest in Bulambuli video AND The Parkinson’s “No Escape Room” experience

FAIL: A Nissan Canada dealership tries and fails to market to the times

FOUL: The Red Bull controversy that took down three top execs

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SPONSORS

This episode of the BeanCast is brought to you by Methodify by Delvinia. Get real-world customer feedback in hours, not weeks. Schedule and complete a demo to get a free $20 Amazon gift card at Methodify.it/BeanCast.

Thanks to Recursive Squirrel for providing our bandwidth.

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