Panel
Brandi Boatner, Manager Digital and Advocacy Communications, IBM
Joseph Jaffe, Host, Corona TV
Jason Keath, CEO, Social Fresh
Rosemarie Ryan, CEO, Co:Collective
Bob Knorpp, Host, The BeanCast
TOPICS
Winners/Losers of the Ad Bowl
Sources: USA Today AdMeter, Adweek’s top 10, Forbes ad rundown, BI with their picks, The Drum roundup, Axios on instant impressions, Adweek with the data, Adweek with social opinions, Adweek on emotional effectiveness, Adweek on the serious ads, Adweek with a sentiment analysis, Creative Bloq on the Reddit ad, Fortune on the ROI losers, Adweek on the divisive Jeep ad, Adweek reports on Jeep removing ad, Tech Republic on the failures, Adweek on the ads that drove purchase, Adweek on Oatly ad, Today on the Oatly ad, Forbes on their non-participant winners, Variety weighs in
How Brands Extended Value
Sources: Amazon wins on YouTube, Adweek on AR lenses
Addressing Diversity
Sources: Adweek opinion piece, Ad Age reports on the metrics
Will the Newcomers be Back
Sources: Adweek analysis
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