BeanCast 633: Reed's Untimely Death

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Panel

Brandi Boatner, Manager Digital and Advocacy Communications, IBM

Rose Cameron, Innovation Consultant, R Cameron Consulting

Tim Leake, Chief Marketing and Innovation Officer, RPA

Adam Pierno, AVP Marketing Strategy, ASU

Bob Knorpp, Host, The BeanCast

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TOPICS

Getting Diversity Wrong

Sources: Adweek on the state of allyship, the Medium article on mixed-race casting, Bloomberg on the social pay gap, Bloomberg on Influencer racism, Target’s moves to support black-owned businesses, Fast Company on the accusations against Target

The Internet Without Ads

Sources: Science Focus opinion, Forbes analysis of digital slowdown

Rejecting FLoCs

Sources: The Verge explains FLoCs, The Verge reports, Adweek on the questions, The Register on the skepticism, Tech Radar on Brave’s rejection

Targeting Car Journeys

Sources: The Drum on their white paper

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FAIR/FAIL/FOUL

FAIR: TESCO uses their ad budget to promote local pubs

FAIL: Innisfree advertises a paper bottle that turns out to be paper wrapped around plastic

FOUL: Google’s bidding system rigged in favor of their own clients

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SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.

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