BeanCast 638: Revaluzation

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Panel

Saul Colt, President, The Idea Integration Co,

Samuel Monnie, Managing Partner, Marketing Practice Lead, Ci2

Bob Knorpp, Host, The BeanCast

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TOPICS

Hashtag Overload

Sources: Yahoo analysis

Reaching the Reluctant

Sources: Digiday on workforce, Local TV take

Digital Experiential FTW

Sources: Adweek reports

HBO Max Open Ad-Supported Tier

Sources: Adweek reports, Adweek analysis, BI on advertiser response

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FAIR/FAIL/FOUL

FAIR: New Balance and Miller Lite create the “Shoezie”

FAIL: Tennessee launches anti-vax ad that uses a holocaust-inspired yellow star of David

FOUL: WalMart.com welcomes new users with a racial slur

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SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.

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