Panel
Saul Colt, Founder, The Idea Integration Co.
Lisa Laporte, CEO, TWiT.tv
Tamsen Webster, Founder, The Red Thread
Tom Webster, SVP Strategy & Marketing, Edison Research
Bob Knorpp, Host, The BeanCast
TOPICS
The Facebook Files
Sources: WSJ series, CNN on the report, The Guardian on Instagram, BI on the lack of control, USA Today on vaccine hesitancy
Replacing Nielsen
Sources: Variety reports, ComScore’s co-viewing efforts
China’s Social Commerce
Sources: Pandaily reports
Cannabis Finding Workarounds
Sources: Uber ride screens, podcast efforts
FAIR/FAIL/FOUL
FAIR: Dynamite Chili Sauce OOH installation AND Google Nest dogs at home ad
FAIL: The lack of follow-thru by brands towards black-owned media
FOUL: Cameo Calls
SPONSORS
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