Panel
Winston Binch, Chief Brand & Experience Officer, GALE
Farrah Bostic, Principal Consultant, The Difference Engine
Saul Colt, President, The Idea Integration Co.
Bob Knorpp, Host, The BeanCast
TOPICS
Meta Tries to Calm Advertisers
Social Bounties for Creators
Experiential Commerce
Netflix Raising Price of Ad-tier
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FAIR/FAIL/FOUL
FAIR: Crocs does Beatles-inspired co-branded shoes
FAIL: Balenciaga creates a rather bland handheld gaming unit
FOUL: YouTube combats ad blocking with an hour-long, unblockable, unskippable ad