Panel
Saul Colt, President, The Idea Integration Co.
Jason Lonsdale, Head of Brand, The Travel Corporation
Scott Monty, Leadership Consultant, Scott Monty Strategies
Bob Knorpp, Host, The BeanCast
TOPICS
Content vs. Culture
Reviewers vs. Influencers
CMOs. vs. Any Other Title
Florida vs. Netflix
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FAIR/FAIL/FOUL
FAIR: A24’s promotional effort for it’s Elizabeth Holmes documentary
FAIL: ChatGPT’s “summer club” influencer effort
FOUL: Callaway’s violent golf ad tries to adopt a viral trend out of context