Topics
Signals for Schumer
RFP Fallout
Google and Display
Push for DR
Coke Goes for Fashion
Read MoreThe BeanCast
BeanCast 249: Goats Gone Wild
Ian Campbell, Executive Digital Creative Director, Golin Harris, NY
Joseph Jaffe, Founder, Evol8tion
John J. Wall, Co-Host, Marketing Over Coffee
Lynette Young, Founder, Purple Stripe Productions
Topics
Ads Run Amok
Sources: Tribune on the JCP mea culpa, Ad Age looks at the bigger problems
Social's Challenge To YouTube
Sources: Adweek reports, WSJ on Facebook's ad push, Adweek on online video ad effectiveness, Ad Age on Vine efforts, Ad Age opinion on Vine's ad potential
Google Now vs. Siri
Sources: Fast Company on the debate
Retargeting Gets Too Much Credit
Sources: Digiday examines the issue
Meeting Marketing Objectives
Sources: B2B on the study
Sponsors
Visit Mediassociates.com for over 1,600 thought leadership articles on how you can improve ROI in your ad spend. Then talk to Mediassociates and make them your agency.
Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.
BeanCast 238: Muzak For Hipsters
Guests
Peter Shankman, Author/Speaker/Consultant, Shankman.com
Topics
Super Bowl Wrapup
Sources: NYT's is critical, Ad Age on the real-time responses, Washington Post ranks the 5 worst ads, Washington Post on Twitter involvement, USA Today covers ad sentiment, The USA Today Admeter, USA Today explain Admeter results, Internet Retailers looks at the winners, Ad Age ranks the ads, Ad Age on the blackout, Ad Age looks at CBS's big promo wins, Ad Age aggregates the rankings, Ad Age on the missing Nationwide spot
Pinterest Worth $2.6 Billion
Sources: WSJ Reports
The End of Muzak
Sources: NYT Reports
Sponsors
Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.
Visit lynda.com and learn software, business, and creative skills to achieve personal and professional goals. Try lynda.com FREE for 7 days by visiting Lynda.com/beancast.
Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.
BeanCast 237: Monkey Foot (Super Bowl Weekend)
Guests
David Jones, CCO/Founding Partner, Third Street
Abbey Klaassen, Editor, Ad Age
Ted McConnell, Consultant / EVP of Digital Media, Advertising Research Foundation
Topics
Extending Super Bowl Value
Sources: Media Post on teasers, Adweek discusses social strategies, NYT on ad pricing, Ad Age on 4th quarter ads
Mobile: Benefit or Liability
Sources: Mobile Marketer feature article
Google's Changing Algorithm
Sources: Media Post reports, Adweek on Google Shopping ads
Gun Control For Toys
Sources: Ad Age reports
Hotel Loyalty
Sources: LAT on hotel loyalty programs
Sponsors
Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.
Visit lynda.com and learn software, business, and creative skills to achieve personal and professional goals. Try lynda.com FREE for 7 days by visiting Lynda.com/beancast.
Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.