BeanCast 255: Foursquare On Foursquare

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Augie Ray, Social Media Strategist, Experience The Blog

Ted Rubin, Chief Social Marketing Officer, Collective Bias

John J. Wall, Co-Host, Marketing Over Coffee 

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Topics

PRISM Fallout For Marketers

Sources: Ad Age reports, Ad Age on privacy, Opinion on DMA blog, more DMA opinion

Mobile And The Marketing Funnel

Sources: The HBR post

McKinsey On Social Buzz

Sources: Ad Age reports

America And Gay Ads

Sources: Ad Age Reports

Foursquare's Foursquare Mistake

Sources: Business Insider Reports

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Sponsors

Optify Inbound Marketing Software Suite helps B2B marketers reach more buyers, drive more traffic and generate more demand. Download your free whitepaper at thebeancast.com/report.

Visit Mediassociates.com for over 1,600 thought leadership articles on how you can improve ROI in your ad spend. Then talk to Mediassociates and make them your agency. 

Thanks to 
Recursive Squirrel for bandwidth and 
Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

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BeanCast 249: Goats Gone Wild

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Ian Campbell, Executive Digital Creative Director, Golin Harris, NY​

Joseph Jaffe, Founder, Evol8tion​

John J. Wall, Co-Host, Marketing Over Coffee​

Lynette Young, Founder, Purple Stripe Productions

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Topics

Ads Run Amok

Sources: Tribune on the JCP mea culpa, Ad Age looks at the bigger problems

Social's Challenge To YouTube

Sources: Adweek reports, WSJ on Facebook's ad push, Adweek on online video ad effectiveness, Ad Age on Vine efforts, Ad Age opinion on Vine's ad potential

Google Now vs. Siri

Sources: Fast Company on the debate

Retargeting Gets Too Much Credit

Sources: Digiday examines the issue

Meeting Marketing Objectives

Sources: B2B on the study

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Sponsors

Visit Mediassociates.com for over 1,600 thought leadership articles on how you can improve ROI in your ad spend. Then talk to Mediassociates and make them your agency.​

Thanks to 
Recursive Squirrel for bandwidth and 
Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

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BeanCast 152: You Can Turn It On Its Side

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GUESTS

Saul Colt, Head of Magic, Freshbooks

Bill Green. Creative Strategist, BFG Communications (Read MTLB and listen to AdVerve)

 John Wall, Co-Host, Marketing Over Coffee

 Åsk Wäppling, CEO, Adland.tv

TOPICS

Facebook Confusion

• Ad Age's Facebook Interview
• Ad Age on What to Do With Fans
• Ad Age on Facebook Developer Problems
• Ad Age on Facebook's Newest Ad Sales Plan

Amazon's Challenge To iTunes

• Internet Retailer Reports

AOL Sells Giant Ads

• Wall Street Journal Reports

The RIM/Bing Search Deal

• ClickZ Reports

Pepsi's Social Vending Machine

• Adweek Offers Up The Snark

STORIES TO WATCH

• Google Reaching Out To Small Biz
• Blackberry Playbook
• The Troll Hunter Download Strategy
• TV Ownership Drops in US

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 88: Brands And Politics

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It's an interesting prospect to contemplate. Now that companies have no limit on political contributions and can contribute until election day, will we one day see branded campaigns?

Bill Green suggested it on his blog and we ran with it on the show this week. And though the consensus was largely that it couldn't happen, we've been wrong before.

It's a thought-provoking discussion you're sure to want to hear.

Remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Saul Colt, Head of Magic, Thoora and blogger at The Smartest Man In The World

Esteban Contreras, Social Media Manager, Samsung Electronics (Also listen to his podcast, SocialNerdia)

Hal Goodtree, President, Goodtree & Company (Check out his latest project, Cary Citizen)

John Wall, Podcaster/Blogger, Marketing Over Coffee, Ronin Marketeer

Topics:

The Branded (Political) Campaign

• Ad Age Looks at the Implications of the Court Ruling
• Adweek Calls The Growth of Political Advertising
• Bill Green Takes It One Step Further

The Apple Table

• BtoB Looks at Continuing Downward Trend for Print Media
• WSJ Looks At How Apple Could Help Publishers
• Kindle Sweetens The Deal as Apple Announcement Approaches
• Washington Post Forecasts Downward Track For eReaders

Chrysler And The Big Game

• Ad Age Looks At the Controversy Over Super Bowl Buy

Not Before 10pm

• Spain To Ban Some Diet/Beauty Ads Before 10p

Serial Agency Reviews

• Ad Age on Chipotle Being In Review Again

Stories To Watch

• Will Apple End Relationship With AT&T This Week
• Facebook Open-Graph API
• Google/China
• Priests Blogging
• Seth Godin's New Book
• Apple's Tablet Announcement

Credits

Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at podsafeaudio.com.)