BeanCast 258: Amazon's Social Secret

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Gareth Kay, Chief Strategy Officer, Goodby Silverstein and Partners

Rupal Parekh, Deputy Managing Editor, Ad Age 

Jonathan Sackett, President and CEO, Mashburn Sackett

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Topics

Amazon Driving Sales, Not Engagement

Sources: ClickZ reports, Ad Age on Facebook rail ads

When Leader Becomes Challenger

Sources: Ad Age on Nokia's move

Impact Of COPPA

Sources: Ad Age reports, Ad Age video legal explanation

Gamifying Privacy Awareness

Sources: Ad Age on the student game

Back-To-School Deals

Sources: Ad Age reports

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Sponsors

Optify Inbound Marketing Software Suite helps B2B marketers reach more buyers, drive more traffic and generate more demand. Download your free whitepaper at thebeancast.com/report.

Thanks to 
Recursive Squirrel for bandwidth and 
Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

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BeanCast 241: Yahoo! In Your Underwear

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Guests

Christian Borges, Senior Vice President of Marketing, MRY

Farrah Bostic, Co-Founder, The Difference Engine

Gini Dietrich, CEO, Arment Dietrich (Read Spin Sucks)

Jonathan Sackett, Managing Director of Content, N.A., Ogilvy

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Topics

Real-Time Obsession

Sources: Sarah Hofstetter's piece, Jay Baer's piece, Ian Schafer's piece

TV's Latest Measurement Issues

Sources: Washington Post reports

What's Holding Back The NewFronts

Sources: Ad Age opinion piece

Facebook Matching Profiles To Buyers

Sources: Ad Age reports

High-Tech's Mobile Aversion

Sources: Media Post reports

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Sponsors

Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.

Thanks to 
Recursive Squirrel for bandwidth and 
Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

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BeanCast 131: Introducing Tim Colt

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GUESTS

Saul Colt, Consultant, Saul! (Saul recommends you check out WindowFarms.com)

Jeff Cutler, Content Specialist, JeffCutler.com (Jeff asks you to check out NomX3.com)

Rosemarie Ryan, co-Founder, Co: (Check out their monthly Co:Labs)

Jonathan Sackett, CDO, The Martin Agency (Jonathan asks you to check out WebWiseKids.com)

Topics:

The Deal That Almost Was...Allegedly

• All Things D First Reports

• The Deal is Off...If It Ever Was On

• Ad Age On Why Google Wanted Groupon

• NYT on Investor Concerns

• IBT Analyzes the Whys

Social Data For Sale

• BtoB on the Twitter/Gnip Deal

• BtoB on the New Facebook Changes to Insight

Checkout Burnout

• Ad Age Piece By Kunur Pa

  tel

Charitably Social

• NYT With Jumo Profile

• Adweek on the Celeb Charity Effort

Slide of Branded Content

• BtoB Reports

Stories To Watch:

• Kswiss Campaign
• Viacom Appeals YouTube Rulling 
• Hacking Does Better Than Marketing

• Government's Antiquated Security Protocols

• Zynga Buys NewToy

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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