BeanCast 241: Yahoo! In Your Underwear

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Guests

Christian Borges, Senior Vice President of Marketing, MRY

Farrah Bostic, Co-Founder, The Difference Engine

Gini Dietrich, CEO, Arment Dietrich (Read Spin Sucks)

Jonathan Sackett, Managing Director of Content, N.A., Ogilvy

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Topics

Real-Time Obsession

Sources: Sarah Hofstetter's piece, Jay Baer's piece, Ian Schafer's piece

TV's Latest Measurement Issues

Sources: Washington Post reports

What's Holding Back The NewFronts

Sources: Ad Age opinion piece

Facebook Matching Profiles To Buyers

Sources: Ad Age reports

High-Tech's Mobile Aversion

Sources: Media Post reports

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Sponsors

Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.

Thanks to 
Recursive Squirrel for bandwidth and 
Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

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