Optify Inbound Marketing Software Suite helps B2B marketers reach more buyers, drive more traffic and generate more demand. Download your free whitepaper at thebeancast.com/report.

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BeanCast 251: Long Dead Famous Ad Men

By Bob Knorpp

May 19, 2013

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David Burn, Content Specialist, Bonehook

Bob Hoffman, Partner, The Type A Group

George Parker, Blogger, Adscam

Augie Ray, Digital/Social Analyst, Experience The Blog

Topics

Agencies And Content

Sources: Digiday on agency rolls

Mobile Loyalty

Sources: Mobile Commerce Daily reports, Mobile Marketer on Starbucks, Digiday on Breaking News effort, Mashable story

Retail's Bangladeshi Problem

Sources: NYT reports, WSJ reports

Pay For Performance Clauses

Sources: Ad Age reports

Klout Passes One Million Perks

Sources: Adweek reports

Sponsors

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BeanCast 244: Everyone Knows Coke

By Bob Knorpp

March 24, 2013

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Guests

Farrah Bostic, Co-Founder, The Difference Engine

Joseph Jaffe, Founder, Evol8tion

Scott Monty, Global Digital and Multimedia Communications Manager, Ford Motor Company

Darrell Whitelaw, Digital Creative Director

Topics

Coke's Social Slam

Sources: Ad Age on the Coke statement, Ad Age with Wendy Clark's statement, Adweek on the Facebook conversion rate

Facebook Adds Hashtags and Video Ads

Sources: Ad Age reports on video play, Social Media Today opinion on video, ClickZ on the hastags

BuzzFeed's Ad Network

Sources: Ad Age on the BuzzFeed move, NYT on TV's native pitches, All Things D on native advertising

Globalizing Payment Online

Sources: Multichannel Merchant reports

Learning From Consumer Health Searches

Sources: eMarketer reports

Sponsors

Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.

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BeanCast 237: Monkey Foot (Super Bowl Weekend)

By Bob Knorpp

February 4, 2013

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Guests

David Jones, CCO/Founding Partner, Third Street

Abbey Klaassen, Editor, Ad Age

Ted McConnell, Consultant / EVP of Digital Media, Advertising Research Foundation

Topics

Extending Super Bowl Value

Sources: Media Post on teasers, Adweek discusses social strategies, NYT on ad pricing, Ad Age on 4th quarter ads

Mobile: Benefit or Liability

Sources: Mobile Marketer feature article

Google's Changing Algorithm

Sources: Media Post reports, Adweek on Google Shopping ads

Gun Control For Toys

Sources: Ad Age reports

Hotel Loyalty

Sources: LAT on hotel loyalty programs

Sponsors

Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.

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Thanks to  Recursive Squirrel for bandwidth and  Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.