BeanCast 174: I Just Don't Listen

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Angela Natividad, Co-Host, Adverve, Principal Writer, Adverve Blog

Ted Rubin, CSMO, Collective Bias

Mike Rynchek, President, Spyder Trap Online Marketing

TOPICS

Malicious QR Codes And Mobile Success

• Mobile Marketer Discusses the Codes
• eMarketer Details Mobile's Success Numbers
• iOS Impressions Growing
• Adweek on Google's Bid-Per-Call System

UK's Fight Against Google

• BBC Reports

What Youths Like

• Media Post Reports on the Harris Interactive Report

The Retail Tablet Bet

• WSJ Reports
• Washington Post on Amazon's Tablet Struggles

Digital For Branding

• Opinion Piece from Ad Age

STORIES TO WATCH

• Launch of Google+ For Brands
• Twitterolgy
• Value of the Word "Friend"
• YouTube Network Channels

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 173: Gaming Our Lives

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Chuck Hemann, Vice President, Digital Analytics, Edelman Digital

Mitch Joel, President, Twist Image

Scott Monty, Global Digital and Multimedia Communications Manager, Ford Motor Company

Matt Ridings, Founder, MSR Consulting

TOPICS

Marketing To The Gloomy

• NYT Analyzes Bernanke's Statements
• Ad Age Offers Thoughts

Obama's Crowdsourcing Troubles

• Rolling Stone Takes Issue with the Plan
• Huffington Post Reports

Klout's "New Era"

• Fernandez Outlines The Plan

Wolff Out At Adweek

• NYT Reports

Online Political Videos

• ClickZ Examines the Trend

STORIES TO WATCH

• Launch of Google+ For Brands
• The Steve Jobs Biography
• The L.A. Auto Show
• Facebook's New Award

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 172: Circle Trouble

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Kevin Briody, Director of Strategic Innovation, Ignite Social Media

Joseph Jaffe, Author/Speaker/Consultant, GetTheJuice.com and JaffeJuice.com

Spike Jones, VP, Customer Experience, Fleishman Hillard

Noah Kerner, Founder/President, Noise (Check out Intel Innovators Program)

TOPICS

Leaked Google+ Memo

• CNN Reports
• Ad Age Offers Thoughts

Netflix's Latest Plan

• WSJ Reports

Social Presence Vs. Social Ads

• E-Marketer Reports

Star-Making Saturation

• Ad Age Commentary

The Growth of Vibe

• NYT Reports

STORIES TO WATCH

• LinkedIn Status Updates For Companies
• Social Fueling Reality Show Content
• Social's Uses In Politics
• CEO Turnover At Media Agencies

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 171: Don't Touch Me

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Saul Colt, Marketing Consultant, SaulColt.is (Check out Freshbooks online and UrbanDig in the iTunes App Store)

Sloane Kelley, Director of Interactive Strategy, BFG Communications (Also check out Geekend)

Lee Odden, CEO/Founder, Top Rank Online Marketing

TOPICS

Steve Jobs Eulogies

• NYT Obit
• NYT on His 10 Greatest Accomplishments
• WSJ With His Best Quotes
• Bob Garfield Analyzes Jobs' Life
• Lee Clow Offers His Thoughts

Ad Recall And Multiplatform Viewing

• MediaPost Reports on the Study by Nielsen

Direct During Downturns

• NYT Reports

Facebook's "People" Metric

• MediaPost Reports on the New Tools

• Ad Age Reports

Growth Of Location-Based Couponing

• MediaPost Reports

STORIES TO WATCH

• iPhone 4s Sales
• Growth of Niche Networks
• Ineffectiveness of QR Code Strategies
• Google's First Retails Store

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 170: Wombvertising

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Bill Green, Creative Strategist, BFG Communications (Read the Adverve Blog and listen to Adverve)

Walter Pike, Principal, Pike

John J. Wall, Co-Host, Marketing Over Coffee

TOPICS

Amazon On Fire

• NYT on Kindle Fire Announcement
• NYT on Analyzes Threat to Android Competitors
• Ad Age on the Content Deals

Reebok's FTC Settlement

• Ad Age Reports on the News

Facebook On The iPad

• Mashable on the Rumored Announcement
• Mobile Marketer on Mobile Monetization Problems

Marketing To Infants

• Feature Piece in Adweek

Failure Of Self-Checkout

• Washington Post Reports on the Story

STORIES TO WATCH

• Ireland Investigates Facebook Privacy
• State Of Influence Measuring Tools
• Apple's October 4th Announcements
• Premium Google Analytics

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

BeanCast 169: Greece Needs Facebook Credits

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Lars Bastholm, Advertising Consultant

Kelly Eidson, Digital Strategist, Modea

Valeria Maltoni, Founder/Principal, Conversation Agent

TOPICS

Facebook's F8 Announcements

• NYT on Their Media Partnerships
• NYT on the Interface Changes
• NYT Blog on the Media Deals
• ClickZ on the Tab Changes
• Ad Age Wraps Up The Announcements
• Ad Age on the New Media Apps

Facebook Credits Winning

• Ad Age Reports on the Latest Stats

Fixing Web Measurement

• Ad Age on the Latest Effort

Omnicom's Integrated Approach

• Feature Piece on Omnicom's Stand-Out Approach

The Netflix Breakup

• Washington Post Reports on the Latest

STORIES TO WATCH

• Facebook Redesign
• Prime-Time Show Launches
• WalmartLabs and OneRiot
• iCircular Launches

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 168: A Vat Of Ranch Dressing

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Jason Falls, Founder, Social Media Explorer

Shiv Singh, Global Head of Digital, Pepsico Beverages (Visit the Pepsi Facebook page and Shiv's blog.) 

Åsk Wäppling, Founder/CEO, Adland.tv

TOPICS

Partnership Beyond Placement

• Ad Age Covers CW's Deal With Bing

Iffy Social Stats

• NYT on Nielsen's Latest Report
• WSJ Covers Twitter's Reported Stats

Campus Marketing

• NYT on Campus Marketing Techniques

Post iPhone Cool

• Washington Post on Reduced Cool Factor

American Apparel's Plus-Sized Problems

• Ad Age Reports

STORIES TO WATCH

• Twitter Analytics
• Hulu Acquisition Prospects
• Tomorrow Awards
• Google+ Fatigue

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 167: This Week On "Saving AOL"

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Bill Green, Creative Strategist, BFG Communications (Listen to AdVerve and Read the AdVerve Blog)

Joseph Jaffe, Author/Speaker/Consultant, GetTheJuice.com

Ty Montague, Founder/Principal, Co: (Check out their new venture, Grind)

Tim Nudd, Blogs Editor, Adweek

TOPICS

AOL/Yahoo! Merger Rumor

• LAT Reports on the Rumor
• TechCrunch Opinion Piece
• Ad Age Reports on Yahoo! Problems
• Ad Age on Yahoo! and AOL Identity Problems

ConAgra PR Stunt Failure

• NYT Reports on the Story

Blaming The Agency

• Ad Age Opinion Piece

Twitter Ads For Non-Followers

• B2B Explains the Move

Old Brands In New Markets

• Ad Age Reports

STORIES TO WATCH

• Huffington Post eBooks
• SNL-Themed Ice Cream
• Search Innovations
• Adweek Fashion Issue
• How AdMob Fits With Google

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 166: Blinging Your Beaver

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Joseph Jaffe, Author/Speaker/Consultant, GetTheJuice.com

Anthony Kalamut, Department Chair, Advertising, Seneca College

Tim Malbon, Founder/Director, Made By Many

Darrell Whitelaw, Creative Content Consultant, DarrellWhitelaw.com

TOPICS

The Death of Deals

• Ad Age Looks at the Deals Marketplace
• Chicago Business Looks at Site Traffic
• USA Today Examines Amazon's Moves
• Ad Age on Google's Efforts

Mobile Shopping or Buying

• NYT Looks at the Opportunities

Apple After Jobs

• NYT Coverage of the Story
• Ad Age Retrospective on Job's Influence

Twitter Looks For PR Help

• Ad Age Breaks The Story

September 11th Marketing

• NYT Looks at the Potential Pitfalls

STORIES TO WATCH

• Is Klout the Next Izea
• Leap Frog's Leap Pad
• Whether an Agency Can Launch the Next Big Thing
• Start-Up Fever for Boutique Agencies
• Big Changes at PlayStation Home

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.

BeanCast 165: 10 Years Ago

CLICK TO LISTEN
 

OR

CLICK TO SUBSCRIBE 


GUESTS

Bob Hoffman, Founder, Hoffman | Lewis, Editor, Ad Contrarian

Peter Shankman, Author/Speaker/Consultant,  Shankman.com

John Wall, Co-Host, Marketing Over Coffee

Åsk Wäppling, CEO, Adland.tv

TOPICS

Is Advertising News Dead?

• The Post By Matt VanHoven

Unpacking Googorola

• Washington Post Reports The News
• NYT Looks At Partnership Issues
• Adweek Examines How Marketers Feel
• Ad Age Looks At The TV Advantages
• Adweek on How iPhone Still Wins in Ad Dollars

Nivea's "Racist" Ad

• Ad Age Looks at the Controversy
• Bob Garfield's Commentary

Digital Product Placement

• WSJ Journal Examines the State of the Trend
• Post Over at Adland.tv

Abercrombie's "Situation"

• WSJ Reports

STORIES TO WATCH

• Will Television Grow Or Shrink
• The Market Volatility
• HP Killing WebOS
• Libyan Rebels and Control of the Media
• Buddy Media's $54 Million Valuation

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.