BeanCast 193: Spying On A Slumber Party

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GUESTS

Brian Morrissey, Editor, DigiDay.com

Rupal Parekh, Agency Editor, Ad Age

Matt Ridings, Co-Founder, Sidera Works

TOPICS

Mobile Shopping

• DM News On Consumer Preference of Mobile Websites
• Amazon is Consumer's Preferred Mobile Shopping Site
• USA Today on Facebook Apps
• eMarketer on Siri's Influence on Mobile Shopping
• Mobile Marketer on Location Check-in Troubles

Self-Serve Customer Service

• Washington Post on the Trend

Mainstreaming Of Gay Media

• Ad Age Reports

Gut Checking Vs. Data Checking

• Ad Age Reports

Women Trusting Pinterest

• Story in Adweek

STORIES TO WATCH

• Mike Daisey's Fake Apple Story
• Crash and Burn of Kony Video Creator
• FAA To Allow Gadget During Takeoff
• Using Social Calendars To Market

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive 500 FREE sending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 192: Customer First

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GUESTS

David Burn, Editor, Adpulp.com

John Wall, Co-Host, Marketing Over Coffee

Steve Wax, Co-Founder, Ladies And Gentlemen

TOPICS

AMEX's Exceptional Social

• NYT Reports

Content Marketing And Mobile

• The Article from Digiday

Will The Real Influencers Stand Up

• Ad Age on Influencer Marketing
• Ad Age on Why the Internet Can't Deliver Reach

Adopting Vs. Migrating To Timeline

• Ad Age Opinion Piece

Apple's Big Week

• LAT on 25 Billion Mark
• Mobile Marketing on Deletion Rate Issue
• NYT on the Decline of the PC
• Ad Age on Tablet Video Viewing

STORIES TO WATCH

• Future Of Ad Blogging
• CloudForce
• Brian Wong and Kiip.com
• Geo-Fencing Political Donations

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 191: Knight Rider

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GUESTS

Saul Colt, Consultant, SaulColt.com

Jeff Cutler, Content Specialist, JeffCutler.com

Duane Forrester, Senior Product Manager, Webmaster Tool, Bing.com (Buy his latest book here.)

Angela Natividad, Co-host, Adverve, Adverveblog.com

TOPICS

Facebook and Reach

• NYT Reports
• Ad Age Piece on Timelines for Brands
• Ad Age Piece on Facebook's Announcements
• Opinion Piece in Fast Company

LinkedIn Follow Company Button

• Adweek Reports

Toll-Free Data Usage

• USA Today Reports

Content Marketing Criticism

• Ad Age Thought Piece
• Additional Piece from Ad Age
• Third Piece from Ad Age

Ad Follow-Ups By Smartphone

• Mobile Marketing Piece

STORIES TO WATCH

• YouNoodle.com
• SXSW Jumping The Shark?
• G+ Bad Engagement
• MIPTV
• Adobe's Video Ad Creation System

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 190: Google Giggles

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GUESTS

Valeria Maltoni, Business Consultant, Conversation Agent

Mark Wnek, Super Secret Founder of a Super Secret Start-Up (He also used to head Lowe NY.)

Gabe Zichermann, Consultant, Gamification.co

TOPICS

You Plus Your Google

• Mashable on +1 Effect
• TechCrunch on the 1400% Increase
• Forbes on Latitude

Facebook and Bing Do Social Ads

• CNET on the Facebook Leak
• Internet Retailer on Declining Sharing
• Adweek on the Bing Annoncement

Mobile Running Out of Spectrum

• CNN Reports
• MediaPost on the User/Ad Gap

Addressable Ads

• Ad Age on Canoe Shutting Down

McDonald's Brand Woes

• Ad Age Feature Piece

STORIES TO WATCH

• Google Hangouts For Profit
• Collaborative Workspaces
• Gamification of Health
• The Clear App
• AMEX Cardholder Get Twitter Ad Platform First

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 189: Folding A T-Shirt

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GUESTS

Farrah Bostic, Strategic Planner (Read her blog at PrettyLittleHead.com)

Anthony Kalamut, Coordinator of Creative Advertising, Seneca College

Adam Wohl, Group Creative Director, Cheil USA

Faris Yakob, Chief Innovation Officer, MDC Partners

TOPICS

Ecosystems

• NYT Feature Piece

Apple iAd Pricing

• Ad Age Reports

Online Dating Gets Social

• SFGate on Online Dating's Business Problem

Linking For Social

• CNN Piece on Pinterest Affiliate Linking
• NYT on Address Book Data Problems

Oprah's Nielsen Plea

• NYT Reports

STORIES TO WATCH

• Occupy The Internet
• QR Code vs. MVS
• The US Economy
• NYT's "Chink In The Armor" Headline
• Yahoo! And Choosing Content

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 188: Madonna Wins

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GUESTS

David Burn, Editor/Publisher, Adpulp (Check out his consulting site at bonehook.com)

Bill Green, CoFounder, Adverve Blog and Podcast

Åsk Wäppling, CEO, Adland.tv

Ken Wheaton, Managing Editor, Ad Age

TOPICS

Super Bowl Round-Up

• Ad Age on Early Ad Releases
• Washington Post on the Ads
• Ad Age Covers the Female Demographic
• Mobile Marketer on Third Screen Efforts
• LAT on Tweet Record
• Ad Age on the Metrics
• Ad Age on Ford/Chevy Conflict
• Ad Age on Social Media Super Bowl Facts
• NYT Covers Social Ratings
• Ad Age Coverage of the Other Ratings Systems
• NYT on the Lackluster Performance
• USA Today AdMeter Results
• Ad Age on Coke's Online Effort

Facebook's Mobile Advertising Challenge

• NYT Coverage
• Chicago Tribune on Facebook's Mobile Plans
• NYT on Inflated Traffic Numbers
• Adweek on Celtra Effort

Komen's Kure

• Ad Age on the PR Crisis

STORIES TO WATCH

• Blogger Consolidation
• Google's Music Effort
• Chris Brown's Return To Grammys
• Pepsi Cutbacks
• Youth Trending To Online TV Watching

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 187: Joe In 30 Seconds

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GUESTS

Tedd Aurelius, VP, Account Director, The Martin Agency

Dan Goldgeier, Copywriter and Blogger, AdPulp and TalentZoo

Steve Hall, Publisher, Adrants

Joseph Jaffe, Founder, Evol8tion

TOPICS

Super Bowl Run-up

• ClickZ on the Coke Effort
• USA Today on Ads to Promote Ads
• Washington Post on Co-Viewing Efforts

AdMeter's Impact

• Story in Ad Age
• Challenges With SB Effectiveness Measurement

Agism In Adland

• Feature Piece From Ad Age

Owning Vs. Creating

• MediaPost Reports

Ads As Search Results

• Media Post on the Move From Google

STORIES TO WATCH

• Super Bowl Reaction
• Komen Kontroversy
• Fallout From AdMeter Results
• Anti-Obesity Campaign Outcry
• Viggle

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 186: *Not A Ford Product

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GUESTS

Jay Baer, Co-Author, The Now Revolution (Find out more about the book and his consultancy here)

Christopher Barger, Senior VP Global Programs, Voce Communications (Read his blog here)

Gini Dietrich, CEO, Arment Dietrich (Read and watch her blog here)

Scott Monty, Global Digital and Multimedia Communications Manager, Ford (Read his blog here)

TOPICS

#McDStories

• Chicago Tribune Reports
• WSJ Opinion Piece Referenced by Scott

Shared Vs. Paid

• Story in Ad Age

GM Media Agency Controversy

• Story in Ad Age (Read comments as well)
• Opinion From The Ad Contrarian
• Opinion From Dave Tutin

CPM Of Super Bowl Video Livestream

• MediaPost Reports

European Privacy

• NYT Reports
• WSJ Details The Proposed Laws
• More Details in the NYT
• NYT on Google's Privacy Policy Updates

STORIES TO WATCH

• Will Twitter Brand Pages Be Too Much
• Copycat Super Bowl Strategies
• Super Bowl Social Media War Room
• Google's Privacy Policy Changes
• Explosion Of Social TV

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 185: A Picture With Guy

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GUESTS

Dave Haan, Executive Director, The Creative Circus

Ian Sohn, SVP, Group Director, Ogilvy 360i Digital Influence

Åsk Wäppling, CEO, Adland.tv

Natalie Zmuda, Reporter, Ad Age

TOPICS

Kodak Fails

• Opinion in Ad Age

Paula Deen's Spin

• Opinion in Ad Age

Facebook's Lifestyle Approach

• Story in Ad Age
• Ad Age Story on Display Ads

Brands Want Causes

• Ad Age Stat

The Crowdsourced Beer

• Adweek Reports

STORIES TO WATCH

• Fallout From Mediocre Super Bowl Spots
• What Comes After SOPA
• Napoleonland
• Ad Age A-List
• Google Display Advertising

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

BeanCast 184: Who Defines Decency

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GUESTS

Bill Green, Creative Strategist, BFG Communications (Listen toAdverve and Read The Adverve Blog)

Tonya Hall, Consultant/Host, Tonya Hall Radio

Tom Martin, Founder, Converse Digital

David Spark, Principal, Spark Media Solutions

TOPICS

CES Round-Up

• Washington Post on CES's Fading Star
• MediaPost on Industry Growth

Latest Stats On Digital Branding

• B2B Shares the Latest Results

Broadcast Decency Rules

• LAT on Fox Breaking Ranks

Consumers Not Discussing Brands

• eMarketer Study

Text-To-Donate Blues

• NYT Reports on Fading Results

STORIES TO WATCH

• SOPA Make/Break
• First Streaming Super Bowl
• Klout, Kred, et. al. Credibility
• Bing is Number Two

This week's show is sponsored by Surveys.ie. Use the coupon code "BeanCast" to receive 500 FREE spending credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.