BeanCast 148: Virtual Billboards Rock

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GUESTS

Ben Kunz, Director of Strategic Planning, Mediassociates (Read his blog, Thought Gadgets)

Helen Klein Ross, Founder, Brand Fiction Factory (Read her blog, AdBroad)

Jamie Turner, Chief Content Officer, 60 Second Marketer (Read his book, How To Make Money With Social Media)

John J. Wall, Co-Host, Marketing Over Coffee

TOPICS

The Paid Content Play

• Ad Age Examines The Trend
• Opinion About Free Content

Gaming As Mass Media

• Report About Comments Made By EA's CEO

Social Advertising Struggles

• WSJ On 3rd Party Facebook Helpers
• eMarketer Study on Brand Expectations
• Washington Post on Twitter Branded Pages
• Ad Age on New Twitter Tracking Tools

Making McJobs Sexy

• Ad Age on the Move By McDonald's

YouTube's DR Boon

• Ad Age Reports

STORIES TO WATCH

• Subscribers and Paywalls
• Lady GaGa Guest Edits Metro
• China Banning The Word Luxury From Ads
• The New Aflac Duck Voice
• Will Gas Hit $4
• Will 3DS Break Through to Mainstream

This week's show is sponsored by Newsletter.ie. Use the coupon code "BeanCast" to receive an extra 500 credits.

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for both The BeanCast and Ad Age Outlook.