Guests
Farrah Bostic, Co-Founder, The Difference Engine
Joseph Jaffe, Founder, Evol8tion
Scott Monty, Global Digital and Multimedia Communications Manager, Ford Motor Company
Darrell Whitelaw, Digital Creative Director
Topics
Coke's Social Slam
Sources: Ad Age on the Coke statement, Ad Age with Wendy Clark's statement, Adweek on the Facebook conversion rate
Facebook Adds Hashtags and Video Ads
Sources: Ad Age reports on video play, Social Media Today opinion on video, ClickZ on the hastags
BuzzFeed's Ad Network
Sources: Ad Age on the BuzzFeed move, NYT on TV's native pitches, All Things D on native advertising
Globalizing Payment Online
Sources: Multichannel Merchant reports
Learning From Consumer Health Searches
Sources: eMarketer reports
Sponsors
Find out about Mexia Interactive. Schedule a Webex demo and they'll pick up coffee for your office with a $100 gift card. Go to Mexia.ca/BeanCast.
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