BeanCast 309: 50% is Wasted

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Richard Binhammer, Consultant, RichardBinhammer.com

Ivan Hernandez, Co-Founder, The Digital Loop

David Spark, President, Spark Media Solutions

Bob Knorpp, Host, The BeanCast

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Topics

Right To Be Forgotten

Sources: VentureBeat reports

Hyper-Targeting For Mobile

Sources: VentureBeat on location, VB on hyper-targeting

Video Viewability Standards

Sources: Digiday reports

Soda And Conversation

Sources: Ad Age reports

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#AdFail5

Mother banned from Facebook for recreating the Coppertone ad.

Neutrogena invents Junkface.

Zoo creates animal-mauled clothing.

Tide (and many other brands) skirt endorsement deals to latch onto Lebron news.

L'Oreal gets burned by new Belgium World Cup Phenom.

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Sponsors

Squarespace – the all-in-one platform that makes it easy to create your own website. For a free trial and 10% off, go to squarespace.com and use offer code "BeanCast."

Thanks to Recursive Squirrel for bandwidth and Email Transmit for our newsletter service. Also thanks to Craig Jacks for providing music for The BeanCast.

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