Panel
Saul Colt, Consultant, SaulColt.com
Bill Green, Co-Author, Generation Creation
Mike Monello, CCO, Campfire
Bob Knorpp, Host, The BeanCast
Topics
Pokemon Go Promotions
Sources: Uproxx on the popularity, WSJ reports, Fortune on the ad angle, NBC on promotions, concern over ruining the game, Ad Age with a marketing guide, LAT on financials, Mashable on the promotions, Adweek on retail opportunities, Ad Age on sponsored locations, Techcrunch on sponsorships, Ad Age on location opportunities, LAT on the falling-off-cliff story
Digital Advertising Slowdown
Sources: Ad Age reports
Cognitive Advertising
Sources: PSFK report
Subway Ads and Tech
Sources: Adweek reports
Sponsors
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