The BeanCast

BeanCast 75: The Monopoly On Crappy Work


So much for a delayed RSS posting. Apparently every feeder picked up on what was supposed to post at the usual time. So more days for you to enjoy the easy-going goodness of our cast of regulars. And to give you an idea about how much fun it was, let's just say the show ended and I recorded at least another whole show with our after-show chatter. Now THAT'S some chattiness.

So be my guest and download now. Then add me to your Twitter profile. (Cause I'm still a Twitter whore.) I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Bill Green, Publisher, Make the Logo Bigger (The new AdVerve is up on Bill's site, but bookmark AdVerve for when the site goes live.)

Angela Natividad, Engagement Strategy Consultant, blogging at Live and Uncensored (AdVerve is also available on Angela's site.)

John Wall, Podcaster/Blogger, Marketing Over CoffeeRonin Marketeer (His Gigadial channel is here.)



  • AgencySpy Calls Us On Facts
  • What AgencySpy Sources Said
  • What Michael McSunas had to say: I agree with Matt on this one - although he could have been nicer about it in his post. I think there are some nuances in the FTC release that make it easier for lawyers to understand the guidelines. The first important thing to remember is that these are guidelines...they are not laws (legislation) or regulations. They are just supposed to provide guidance to prosecutors challenging the allegedly deceptive use of testimonials and endorsements. The Guidelines are intended to help advertisers comply with the FTC Act. Violating the Guidelines will not result in a fine or punishment. For example, if an Advertiser pays a blogger to write positive things about a product, the Advertiser would need to ensure that the blogger discloses that fact on his or her blog. If the blogger does not disclose that fact and the Advertiser continues to pay the blogger, I could see the FTC launching an investigation of the Advertiser for deceptive practices or maybe a complaint. I think the FTC will focus on the advertisers, not the bloggers. I also think the occasional "freebie" will not bring scrutiny, but if giving away freebies is a big way of advertising for a brand, then that brand should probably require the bloggers to disclose that they received the product free. If the blogger won't agree to do this, then the brand shouldn't send the blogger any free product.
  • Revolution Magazine on IAB Getting Numbers Wrong

Lowe Goes

Ethic Shops and AOR Status

When Google Gets Evil

We Pick Ad Age Marketer of the Year

Stories To Watch


Opening Theme, Joe Sibol (pick up his latest album on iTunes)

Closing Theme, CJACKS

(Find more music from both artists at


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Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

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