BeanCast 110: Bogusky Leaves, LeBron Comes

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GUESTS

Jeff Cutler, Content Specialist and Journalist, JeffCutler.com (Follow the Tour de France with Jeff at FollowTheTour.com)

Bill Green, Publisher, Make The Logo Bigger and Co-Host of AdVerve

Tim Nudd, Blogs Editor, Adweek

Christopher S. Penn, VP of Strategy and Innovation, Blue Sky Factory (Listen to Chris weekly on Marketing Over Coffee)

Topics:

LeBron's PR Debacle

• Ad Age Offers Details of the ESPN Deal

Are TV Ads Effective for Video Games

• Round Table With Gaming Execs
  
• Kotaku Comments
• Video Game Outsiders Episode Referenced
  

PayPal X is Launched

• Internet Retailer Looks at the Move
  
• Mobile Marketing Reports on Mobile Browsing

Students Annoyed By Mobile Ads

• eMarketer Looks at the Ball State Study 
  

Bogusky Leaves MDC

• A Look Back at His Career
  

Stories To Watch:

• Will Lance Withdrawl/Sponsor Impact
  
• Higher Education Opportunity Act Penalties on File Sharing
  
• Paul the Octopus
  
• The Real Life ID Controversy and Gaming's Path to Social Integration
  
• Controversy Over Fast Company's Influencer Campaign

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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