BeanCast 115: Not That I'm Bitter

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GUESTS

Carri Bugbee, Principal, Big Deal PR

Ben Malbon, Executive Director of Innovation, BBH Labs

Rupal Parekh, Agency Lead Reporter, Ad Age

Ian Sohn, VP Consumer Marketing, Ogilvy 360 Digital Influence

Topics:

Responding To Austerity

• NYT Piece on Austerity Movement 
  
• Adweek on New Reality for CMOs

Women Controlling Online Spending

• eMarketing Study on Spending Trends
• Internet Retailer on Moms With Tweens
• Ad Age Reports on BlogHer
  

Email As A Social Tool

• Piece by Steve Rubel in Ad Age
  

Marketing To Muslims

• NYT on Advertisers Focusing on Muslims

Jet Blue's Silence

• Ad Age Piece Examining the Situation

Stories To Watch:

• Social Media Automation Trends
  
• India's $35 Touch Screen Computer
  
• More Agency Consolidations Coming
  
• SXSW Panel Fatigue
  
• Bing Shopping
  

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists atpodsafeaudio.com.)

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