BeanCast 567: What Makes A "Happy Cow"

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Panel

Erica Braverman, Founder & Principal, Erica Braverman PR

Jeremy Goldman, Host, Future Proof Podcast

Marc Whitehead, Chief Engagement Officer/Managing Director, Cult

Bob Knorpp, Host, The BeanCast

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TOPICS

Conflicts of Interest

Sources: Adweek opinion

Moon Landing and Marketing

Sources: Adweek analysis

Ending Online Political Ads

Sources: Axios reports, Politico reports, BBC reports, WaPo on Google’s recent move, MW on YouTube’s stance, Guardian on micro-targeting, TechCrunch with a warning, WiredUK opinion, The Intercept on consequences

Avoiding Research Bias

Sources: Adweek analysis

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FAIR/FAIL/FOUL

FAIR: United Way and Taxi visualize a giant skyscraper

FAIL: The ANA releases a tone-deaf report on the week of the 3% Conference

FOUL: Ben & Jerry’s called out for saying their products come from “Happy Cows”

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SPONSORS

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Thanks to Recursive Squirrel for providing our bandwidth.

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