Panel
Saul Colt, Founder, The Idea Integration Co.
Tim Leake, Chief Marketing & Innovation Officer, RPA
Bob Knorpp, Host, The BeanCast
TOPICS
From Intent To Discovery
Sources: MarketingProf analysis
Boring Social Media
Sources: The Drum opinion
Singles Day Insights
Sources: Adweek analysis, Bloomberg reports on sales
Twitter’s New Topics Feature
Sources: The Verge reports
FAIR/FAIL/FOUL
FAIR: Amazon’s front page takeovers
FAIL: Uber’s CEO makes a huge PR blunder
FOUL: Google’s lack of transparency gets them in a heap of trouble
SPONSORS
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